You don't understand. The Franchise HATES Shawn Michaels for something that happened 11 yeards ago.
Which is a little ridiculous on everyone's part. Bret was being stubborn and should've dropped the title. And Shawn was only doing what his boss was telling him to do...
If you were in his position what do you do? Listen to your boss or go with the guy you already hate and think is acting like child?
I mean it's a little silly to hold an 11 year grudge against someone when you were leaving the company anyway. He's friggin made up with Vince and he won't do so with Shawn. It's a little silly. Shawn Michaels is one of the greatest performers of all time, and he's bound to be immersed in controversy because of it, just look at anyone else in his position (Triple H, Ric Flair, etc...)