Build their *OWN* brand guys, not people who have recognition from other brands (and yes I'm including Joe and to a lesser extent A.J. in this, and Daniels), and push them to the stars. This is where WWE owns them and will always own them. They can take a guy who no one knows, like Cena or Batista or who ever, and make them household names, TNA hasn't even tried to do that. And that's what they need to do, because people will never associate Angle, Booker, or even Jarrett to TNA, they will associate them to what they accomplished in the past. And now they bring in Lashley, lol.
That and better production values, i.e.get rid of Don West who makes your broadcast look amateurish.